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Boulder Canyon

Boulder Canyon has humble beginnings as a craft kettle chip manufacturer started by two brothers, Don and Jay Poore, who had an idea for a better mouse trap.  In this case, it was a potato chip that would fly in the face of convention to prove that consumers would be willing to pay a little more for an extraordinary snacking experience.

It was the early 1990’s and the Poore brothers had developed their own business engineering and servicing proprietary manufacturing equipment for the food industry. One of their customers was a big potato chip company, so over time they learned a lot about the methodology of large-scale potato chip manufacturing. It was through this experience that they discovered a significantly better chip could be produced by a combination of a thicker cut chip, slightly higher cooking temperatures, lighter cooking oils and a shorter frying time. They were told this discovery was all well and good, but the oils were too costly and the small batch approach was far too inefficient. It could be done, yes, but nobody would buy it.  People love potato chips just as they are, they were told, and so the journey began.

Boulder Canyon

ABOUT THIS BRAND

Boulder Canyon has humble beginnings as a craft kettle chip manufacturer started by two brothers, Don and Jay Poore, who had an idea for a better mouse trap.  In this case, it was a potato chip that would fly in the face of convention to prove that consumers would be willing to pay a little more for an extraordinary snacking experience.

It was the early 1990’s and the Poore brothers had developed their own business engineering and servicing proprietary manufacturing equipment for the food industry. One of their customers was a big potato chip company, so over time they learned a lot about the methodology of large-scale potato chip manufacturing. It was through this experience that they discovered a significantly better chip could be produced by a combination of a thicker cut chip, slightly higher cooking temperatures, lighter cooking oils and a shorter frying time. They were told this discovery was all well and good, but the oils were too costly and the small batch approach was far too inefficient. It could be done, yes, but nobody would buy it.  People love potato chips just as they are, they were told, and so the journey began.

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